Our journey to enable ethical hiring for all
Our mission is to provide ethical solutions to global workforce deployment for the benefits of all – the migrant workers, the employers, and the community. We envision a world where migrant workers get fair job opportunities



Milestones
A bold beginning
2016
We Are Caring started its journey as the first agency to provide jobs for free to helpers. Bootstrapped and mission-driven, we placed 700 helpers in ethical jobs within two years.

Leading Innovation and Ethical Recruitment
2018
- Accredited by the Philippine Embassy, we pioneered the first debt-free recruitment corridor from the Philippines to Singapore.
- Became the first paperless agency, and Winner of the ASEAN ICT Award for “Making the World a Better Place”.

Launch of the EOP online course
2020
- Launched the Employers’ Orientation Programme (EOP) online course for first-time employers in partnership with the Ministry of Manpower.
- Integrated MyInfo API (SingPass) in our operations, streamlining data collection for families and enhancing data security.

Scaling Impact and Expanding Reach
2021
- Placed over 2,000 helpers without salary deductions.
- Launched the debt-free recruitment corridor from Indonesia to Singapore.
- Gained support from the DBS Foundation to maximize our social impact.

Launch of our mobile app
2022
Launched our mobile app to enhance the hiring experience, enabling more convenience and direct interactions between helpers and employers while maintaining outstanding support and service.

Setting the Gold Standard in Ethical Recruitment of migrant workers
2023
We became the first ethical recruiter globally to achieve IRIS certification from the International Organization for Migration (IOM), United Nations.

Expanding to Hong Kong and Raising Standards
2024
- Expanded to Hong Kong, bringing our ethical recruitment model to a new market.
- Achieved the B Corporation certification, cementing our commitment to meeting the highest social and environmental performance standards.

2016
2018
2020
2021
2022
2023
2024







