Our Journey to Enable Ethical Hiring for All

Our mission is to provide ethical solutions to global workforce deployment for the benefits of all - the migrant workers, the employers, and the community. We envision a world where migrant workers get fair job opportunities.

Enabling ethical hiring at scale

During his MBA studies (exchange semester at NUS Business school, Singapore), David Bensadon discovered the essential contribution of migrant domestic workers within the Singapore society, and their unique struggles, particularly their conditions of recruitment. He therefore decided to sell his only asset (a small apartment in Paris) to set up We Are Caring.

Quickly joined by Jinky Amador (they're now married!), they implemented a debt-free recruitment model for the benefits of both workers and families, with the ultimate goal to enable ethical hiring for all migrant workers.

After providing jobs to thousands of domestic workers, We Are Caring is expanding its operations internationally in 2023 by opening an agency in Hong Kong.

See what's changed.

2016 -2019
Opening the 1st ethical agency in Singapore without fees for helpers
Placed more than 700 helpers without salary deduction or placement fees, helping those workers avoid an estimated $1 million in recruitment debt
1st agency to digitalize the entire hiring journey with e-signatures
Winner of the 2018 ASEAN ICT Award in the category Making the world a better place
Accreditation by the embassy of the Philippines and launching the debt-free recruitment from the Philippines to Singapore
2020
Launch of the Employers' Orientation Programme (EOP) online course in partnership with the Ministry of Manpower (MOM)
Accredited by the embassy of Indonesia and launching the debt-free recruitment from Indonesia to Singapore
Start of the IRIS certification journey
1st employment agency integrating MyInfo API (SingPass)
Top partner of Income, formerly known as NTUC Income, until today
2021
Placed more than 2,000 helpers without salary deduction or placement fees, helping those workers avoid an estimated $3 million in recruitment debt
Received the support of the DBS Foundation to help us maximize our social impact
We Are Caring becomes one of the 10 largest employment agencies in Singapore
2022
Launching our mobile app to ease the hiring journey
Becoming the first ethical recruiter to achieve the IRIS certification (IOM, United Nations)
2023
Placed more than 6,000 helpers without salary deduction or placement fees, helping those workers avoid an estimated $9 million in recruitment debt
Achieved the certification as a B Corporation
Opening of We Are Caring Hong Kong Limited
Launching an enhanced lodging service for helpers
2024
roadmap
Opening our employment agency in Iloilo, Philippines
Becoming the largest employment agency in Singapore, and growing our operations in Hong Kong
Launching our inhouse training courses for helpers and caregivers
Providing ethical job opportunities for migrant workers (beyond helpers)